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Chairman & MD, Rhiti Group
"Humility will open more doors than arrogance ever will."
These words resonate with the happenings in the life of visionary entrepreneur Arun Pandey, Chairman & MD of Rhiti Group. An avid sportsman, a visionary, Pandey is a man of substance who has risen to where he stands, without much pomp and show!
A graduate of Banaras Hindu University and a former Ranji level cricketer, Pandey is connected to sports in the soul. It is this bonding and zeal to make sports and entertainment an indispensable part of daily lives that led to the setting of his venture Rhiti Group, an integrated sports and entertainment conglomerate in 2007.
Pandey’s contributory travails in image consultation and brand management services has revolutionised the face of sports and celebrity management in India. It is his 'Midas touch' which has made not only MS Dhoni an iconic global brand, but also other sportsmen such as Bhuvneshwar Kumar, Pragyan Ojha, Ankush Bains, Virat Singh, Himanshu Rana and KL Rahul into 'brands'. Pandey's journey is inter-twined with the journey of Rhiti Sports and with each milestone achieved, it was both, a professional as well as a personal victory for Pandey.
If a poor boy cannot come to sports, then sports must go to him,' is the mantra of Arun Pandey.
A man who understood the power of motivation through sports in impressionable young minds, Pandey developed the biopic MS Dhoni: The Untold Story on the inspirational journey of cricket’s living legend MS Dhoni and made a star of Late actor Sushant Singh Rajput. The film was a blockbuster success and declared tax-free in Uttar Pradesh, Bihar, Delhi, Jharkhand and Maharashtra and received the widest release for a Bollywood film receiving a day-and-date release both in India and internationally in a total of 61 countries across approximately 4,500 screens worldwide on the week ending 2 October 2016.
Not merely a sports management firm, Rhiti Group also focuses on giving back to the society through its charitable foundation set up in 2010. The foundation identifies and supports young athletes, provides scholarships and organises tournaments in cities with limited exposure such as Varanasi, Ranchi, Gorakhpur, Noida, Jamshedpur, Dhanbad, Allahabad, Lucknow and Dehradun. Further, the company is also associated with The Winning Ways™ Charitable Foundation. The company has successfully promoted hockey and football also in the country. In entirety, it might be rightly said that Arun Pandey has never denied himself any chance to serve!
For a man who has revolutionised the business of sports management in India, Pandey’s demeanour is simple and unassuming with a laser sharp focus. Working sedulously, he is known to deliver way beyond what is expected of him it is perhaps this attitude which has taken him from one milestone to another.
Lyrics of the song Besabriyaan from the movie based on the struggles and achievements of his dear friend and legendary cricketer, MS Dhoni motivate him as he continues his journey forward to spread the message of sports and fitness to all corners of the country.
“Kya ye ujaale, kya ye andhere, Dono se aage hai manzar tere
Kyun roshni tu baahar talaashe, Teri mashaale hain ander tere'